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Wednesday, 12 January 2011

Text and the Image

Consider the effect that adding text to an image can have upon its reading.

Jim Goldberg asks his subjects to handwrite comments next to their portraits in an attempt to ask the viewer to consider the sitters aspirations and fears of how they are perceived.


Gillian Wearing's "Signs That Say What You Want Them To Say And Not Signs That Say What Someone Else Wants You to Say", similarly asks the subject to write something about themselves and incorporates the text within the image as a means of revelation.

Barbra Kruger on the other hand, adds snippets text in order to show how it can adapt or enhance the way that we would read the image alone.




By using text layers in Photoshop its is possible to incorporate text directly into your imagery. Use 'free-transform' to experiment with changing the scale of the image and if you 'rasterize' the text you can then experiment with adapting the perspective and warping the lettering.

In the layers palette the FX icon will enable you to bevel and emboss the text and introduce shadows and highlights in order to make it look more 3d. You can add a stroke (an outline) and make a very 3d text by duplicating text layers and sitting them very close to one another. The Blending Options tool will also open up lots of other means of experimentation.



Remember placing words and images in the same perceptual space is not as easy as it looks, the introduction of text can change the meaning of an image. Also when a viewer reads text it also summons up mental images which may conflict with your photograph.


































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